A Proven Digital Marketing Solution for Roofing Companies in 2025
Effective marketing for roofing companies combines local SEO, paid search, and social media advertising to generate a stream of qualified leads.
How C.A.S. Roofing & Advising Grew Their Leads by 650% with Digital Marketing
At RankAgent Digital Marketing, we specialize in helping local service businesses like roofing companies dominate their market. When C.A.S. Roofing & Advising in Baton Rouge came to us, they needed more leads, better conversions, and a way to stand out in a competitive industry.
In just three months, we delivered results that speak for themselves:
- Engaged sessions: +195%
- Phone calls: +431%
- Form submissions: +650%
- Google Ads: 2,091 clicks, 3.81% CTR, 54,875 impressions
- Meta Ads: 1,442 clicks, $0.61 cost per link click
Here’s how we made it happen.
1. Google Business Profile Optimization
If you're trying to earn local leads, it starts on Google Maps! To attract local customers actively searching for roofing services, we optimized C.A.S. Roofing’s Google Business Profile (GBP):
- Fine-tuned business details like services, photos, and reviews.
- Improved visibility for high-intent keywords like "roofing company near me" and "roof repair Baton Rouge."
- Added regular updates to keep the profile active and engaging.
This local targeting brought in warm leads already looking for roofing services—leading to more phone calls and form submissions.
2. Website Optimization for Conversions
After local optimization was set, we optimized the main website for conversions. Even the best ad campaigns can fail without a high-converting website. For C.A.S. Roofing, we:
- Repositioned the contact form for better visibility.
- Enhanced copywriting to emphasize trust and SEO.
- Added drone footage, a photo gallery, and accurate service information to create a professional, polished online presence.
These updates turned visitors into leads, driving a 650% increase in form submissions.
3. Search Ads That Drive Results
Once the GBP and website was in a good place, we wanted to focus our next step on warm leads. And for that, Google is the best place. Our Google Ads strategy focused on:
- High-intent keywords like "roof replacement estimate" and "local roofing contractors."
- Ongoing bid optimization and keyword refinement to stretch every dollar.
In just three months, this campaign delivered over 2,091 clicks with a 3.81% CTR, making search ads a powerhouse for lead generation.
4. Meta Ads for Brand Awareness
To reach a broader audience, we created visually compelling Meta Ads that showed on Facebook and Instagram. These ads:
- Used professional graphic design and punchy, localized copy to drive engagment.
- Targeted cold traffic in Baton Rouge to introduce the C.A.S. brand to homeowners needing roofing services.
With 1,442 clicks at a cost of just $0.61 per click, these ads built awareness that funneled into warm leads over time.
5. Monthly Analysis and Transparent Reporting
A key part of successful marketing for roofing companies and all of our clients is ongoing analysis and adjustment. Each month, I review campaign performance, identify areas for improvement, and fine-tune strategies to ensure consistent growth. All key metrics—calls, form submissions, ad performance, and traffic—are compiled into an easy-to-access dashboard, so clients like C.A.S. Roofing can monitor progress in real time. This transparency keeps them informed and ensures they’re always in the loop about how their marketing investment is paying off.
Results: A Marketing Flywheel in Action
It took a couple of months to optimize and align all these elements, but now they work together like a flywheel.
- Search Ads bring in warm traffic ready to convert.
- Meta Ads build long-term brand awareness.
- The optimized website ensures that every visitor has a seamless path to becoming a lead.
What This Means for Other Roofing Companies Looking to Improve Their Marketing
If you’re a roofing business owner, these results prove the value of a comprehensive digital marketing strategy. The key? Combining local targeting, optimized ads, and a conversion-ready website.
At RankAgent, we specialize in building and scaling marketing systems for roofers. Ready to grow your business like C.A.S. Roofing?
Let’s Talk About Your Business
Contact us today for a free marketing review and see how we can help your roofing company earn more leads in 2025.
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